Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• Regular fit
• Embroidery at front
• Waist E-band and belt
• Zipper pockets on front & back
• Cotton 60%, Nylon 40%